A summit meeting is any conference or event of top-level government officials, leaders, executives, and thought leaders from the most influential countries. Summits are generally focused on resolving major issues and creating global change, such as the recent COP27 climate summit.
Allied leaders met for the NATO summit in Brussels to reaffirm their commitment to the alliance, bolster Ukraine, and enhance their defence industrial capabilities to better deter Russia. They also endorsed a new policy statement that sets an important goal: achieving 2% of GDP for defense spending by 2024.
The United States is the largest contributor to NATO and would be impacted by a reduction in funding, but officials hope that an upcoming budget deal will resolve this issue. Despite the political crisis in Washington, the allied leaders were able to reach an agreement and discuss important topics during the summit.
To host a successful summit, consider the purpose and goals you want to achieve. Then, create a content strategy to drive attendees to the virtual event. Ensure that the event is promoted in the right places through email sequences and targeted social media ads. Identify your target audience and make sure the event is relevant to them by offering insights, research, or news that they won’t find elsewhere. This will make your summit more compelling and increase the likelihood that they will attend. Also, try to foster a new argument or opinion so that participants leave with a clear idea of how they will act on what they have learned at the summit.